Ronald van der Aart @ Roger's Communication

Senior PR Consultant and interim communications manager in Blaricum, Netherlands

Ronald van der Aart @ Roger's Communication

Senior PR Consultant and interim communications manager in Blaricum, Netherlands

I’m an experienced PR consultant, interim manager and owner of Roger’s Communications. Over the last 20+ months I’ve been deployed as a senior spokesman and manager external communications at Dutch food retailer Albert Heijn in Zaandam, The Netherlands.

The last decade I’ve been working as a PR consultant for a wide variety of amazing brands, companies and organizations within ‘verticals’ like telecommunications, management consultancy, legal, automotive, retail, sports, large-scale events and government.

I’m particularly proud of the trust so many clients put in me over the years; of writing my book #FAIL (Haystack, 2013) on online reputation management; and of my involvement in TEDxAmsterdam (2009) and the 11Stedenzwemtocht of Olympic champion Maarten van der Weijden (2018).

I listen. I think. I talk. And I write. That’s essentially what I’ve been doing throughout my professional career. In that period PR changed fundamentally with the empowerment of stakeholders, data driven ambitions of PR teams and quickly emerging PR software to make our lives easier. So, quite a bit of my time I dedicate to do research and keep up with the latest insights and newest technologies.

I like to make noise when it’s quiet and I prefer to stay calm in a storm. I’m at my best when the pressure is high and the going gets tough, i.e. in a start-up or project with tight deadlines, when a new communications strategy is needed or during restructuring and crises. I can help out as consultant or in interim roles as a director corporate communications or manager media relations.

When I’m not working I’m likely training to play Wimbledon, trying to break my Sella Ronda record, tasting Italian wines like I am a sommelier, buying books about WW II, visiting concerts of rock legends (old men music, my children like to say), day dreaming about a PR role in the next Ocean Race or binge watching obscure TV-series at Discovery Channel.

Have a question? Need a sparring partner? Or serious help? Call me at +31 6 43 10 31 20 or e-mail [email protected]

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    • Roger's Communication™